Belinda Lew, Training & Product Specialist

My old boss once said to me, ‘Baking is 10% bread and 90% people’ and he isn’t wrong. Unexpectedly, the most satisfaction I get as being a baker is watching apprentices grow and mature through their apprenticeship and succeed. Baking is an artform – I find it exciting because I know I am creating something from scratch every day.

I also take great pleasure from seeing apprentices and bakers have a great sense of pride about their work because it means we have trained the apprentices right by passing that passion on.